The Ins & Outs of Developing an Effective Marketing Plan
DC SBDC at GADGET Center
2801 Georgia Ave. NW
Washington, DC
Ever wondered what the 4Ps of marketing are and why a successful marketing plan can have such a significant impact on a business’ bottom line? A well crafted marketing plan clearly defines a business’ current and future target market and an executable comprehensive strategy to acquire, retain and increase market share.
This seminar will explain how to segment your market, develop promotional strategies on a budget and track the return on marketing dollars. Additionally, it will explain how to conduct a competitive and SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis as well as develop positioning and growth strategies. Come acquire the tools to develop an effective marketing plan that actually increases your company’s value and sales.
